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THE FUTURE OF CARS : fly or dig?

2/5/2017

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While Uber has announced that it wants to launch flying cars in a recent talk in Dallas, Elon Musk just unveiled his new company called The Boring Company to tackle traffic problems. According the Tesla CEO, the solution to bad traffic is a network of tunnels under big cities to transport cars at speeds of up to 200kmh (124mph) on electric skates.  Looks like the car industry will soon evolve again.

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Search Ads Come to the UK appStore

25/4/2017

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After a few month trial in the US, Apple is now releasing search ads in their App Store. Users will start to see advertised app come to the top of the search. This is a way for Apple to monetise the huge traffic of the App Store, but also a good way for new apps to get traction and get more users and data.
I have personally tried Search Ads for a few months and have seen good results on CPA (cost per acquisition).

​Not only am I getting more downloads, but I can also see what people searched and how well my app is converting for each keyphrase, a good way to understand what ASO keywords to go for. 

Search Ads is available in Uk and Australia from today 25th April 2017.
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FACEBOOK REVEALS 10-YEAR ROADMAP

21/4/2017

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