You may have heard about Virtual Reality (VR) and Augmented Reality (AR) a lot more recently, with the acquisition of Occulus by Facebook for example. An you're about to hear about it everywhere in the coming months and years.
During their annual developers conference, Apple has announced a new framework that makes it "easy" for developers to create AR experiences in their apps, which got me really excited, so I read through the documentation and watched a couple videos to start building my own AR app.
And they were right! I was able to place 2D objects in the real world through my phone, move around them and still see them exactly where I added them. Overtime I tap on the screen, Ubicolor's logo is added 50cm in front of me(the iPhone camera). So I went to the park to test this new discovery. Here is what it looks like.
What gets me really excited is the fact that there are over 1 billion active iOS devices each month, and ARKit is opening the door to a whole new era of amazing apps and user experiences.
Soon you will be able to add a virtual sofa in your living room to see if it fits, change colour and take a video / picture of the scene to share and get feedback. "Should I buy the back one? That's how it would look".
AR will be huge in education too, and I can already imagine kids looking around the solar system through an iPad, scaling it up and down, understanding the size and distance of the planets; or medicine students looking into a virtual body placed on the (real) table in front of them to see the muscles, nerves etc. in 1:1 scale. Online / mobile shopping will also improve because more brands will be able to bring the fitting room to your home.
Our imagination is once again the limit, and this new technology will certainly be another big tech revolution.
While Uber has announced that it wants to launch flying cars in a recent talk in Dallas, Elon Musk just unveiled his new company called The Boring Company to tackle traffic problems. According the Tesla CEO, the solution to bad traffic is a network of tunnels under big cities to transport cars at speeds of up to 200kmh (124mph) on electric skates. Looks like the car industry will soon evolve again.
After a few month trial in the US, Apple is now releasing search ads in their App Store. Users will start to see advertised app come to the top of the search. This is a way for Apple to monetise the huge traffic of the App Store, but also a good way for new apps to get traction and get more users and data.